With a high dose of pigments, Rouge Dior Forever Liquid delivers pure, bold colour with a spectacular matte radiance. Peter Philips, Creative and Image Director for Dior Makeup, imagined a range of 11 striking and essential shades from nude to red that cover lips in ultra-fine, intense colour with a long-wear, transfer-proof matte finish that lasts 12h.*Among these shades, two iconic colors from the House of Dior:- The iconic red, 999 Forever Dior,- The universal nude, 100 Forever Nude. * Instrumental test carried out on 22 subjects.