Born backstage at an Armani fashion show, the Lip Maestro Originals Collection celebrates 10 years of the iconic liquid matte lip color. Since its creation a decade ago, Lip Maestro liquid lipstick has become a legendary makeup icon. With The Original campaign, Giorgio Armani unfolds the unique story behind the creation of Lip Maestro that pays tribute to its original shade 000 ""éclat de pierres"" 0 (French for ""stone shine"") that is a vibrant, deep purple lip color shade.The award-winning liquid lip color imparts an intense depth of color, while giving lips ultimate comfort and a rich-looking finish. Lips appear instantly fuller and radiant, while a non-sticky texture offers 8-hours of comfort and all day wear.Discover Giorgio Armani's fragrance for women, Sì Passione. This sparkling, fruity floral scent with notes of Rose & Woody Vanilla was created for the woman who is passionate, feminine, and free.