Use the brush in either a buffing, gliding or pressing motion while applying product, blending out if necessary. CARING TIPSProper care will maintain the integrity and quality of the bristles so they continue to deliver perfectly consistent results over time.Daily Care: Clean brushes using a soft cloth or a towel dampened with M∙A∙C Brush Cleanser. Gently wipe brush head over the cloth until all makeup has been removed.Weekly Care: Wash brushes using M∙A∙C Brush Cleanser and warm water. Wet the head, making sure the brush head is pointed downward to prevent water from seeping into the barrel, as you gently massage the fibres lightly with your fingers – working toward the tip. Rinse well. Carefully squeeze excess water from the brush head, wipe on a soft towel and gently arrange fibres back into their original shape. Lay flat on a fresh towel and allow brush to dry naturally. Do not stand up or use until completely dry.