WHAT IT IS The icon reimagined with blazing flare. A super-slim lipstick with innovative square bullet, semi-matte velvet-like finish. Fuel your inner fire with the new scorching hot new shades of Rouge Pur Couture The Slim Velvet Radical Mattes on Fire. Ignite a new passion for an iconic lipstick with a velvety finish and all day comfort. ROUGE PUR COUTURE THE SLIM VELVET RADICAL SEMI-MATTE LIPSTICK KEYWORDS Semi matte, velvet finish, the slim, velvet radical